1 Million Customers in 365 Days: My Mission to End Male Acne

I just made a public commitment that honestly scares me a little.

1 million customers in 365 days. Not a million dollars. Not some vanity metric. 1 million dudes who try DOUXDS and take control of their skin.

Here's Day 1.

The Math

Right now, we've got about 150,000 customers. That's 150,000 dudes who decided to stop ignoring their skin and actually do something about it. I'm proud of that.

But to hit 1 million in a year, I need to average 2,328 new customers per day.

Current pace? Around 200.

That's a 10X. In 12 months. Publicly.

Yeah, I know how that sounds.

Why I'm Doing This

Here's the thing—I'm not doing this for the money. I struggled with acne for 13 years. Thirteen years of avoiding mirrors, dodging photos, feeling like my skin was holding me back from everything.

I know what that does to you. The confidence you lose. The opportunities you talk yourself out of. The way you start to shrink.

That's why DOUXDS exists. And that's why the goal isn't revenue. It's impact.

I want to see 1 million men not have to go through what I went through. That's it. That's the mission.

Make male acne go extinct.

Why I'm Showing Everything

Most brands don't tell you their numbers. They definitely don't tell you how far they are from where they want to be.

I'm doing the opposite.

I'm going to document this entire year—the real numbers, the problems we hit, exactly how we solve them. Wins and losses. All of it.

If you've ever wanted to see what it actually takes to build something, this is your front-row seat.

This is Day 1. Stay tuned.