A New Definition of Masculinity

There was a time when skincare was perceived as a feminine affair, and male grooming wasn't a concerning topic. Men were expected to be rugged and rough. Taking care of one's appearance was viewed as unmanly, precluding men from considerable self-care. However, this previously held notion about masculinity is becoming outdated, with changing attitudes of today’s societies towards looking after oneself. Men's skincare is no longer stigmatized, but more socially and culturally accepted rather being seen as a sign of confidence.

There has been a rising demand for men's products catering to their unique skin requirements in recent years. The beauty industry now distinctively crafts men's skincare items that fulfill men's specific skin concerns. Thick and oily, men's skin is different from women's and necessitates products that cater to its requirements better. These unique product lines are easily accessible, giving men more options to choose from than they have ever had before.

Social media and influencers have also played a significant role in catalyzing the fire of men’s grooming by promoting and advertising skincare to men. They share content explicitly directed towards men, encouraging their followers to take care of their skin, breaking down the societal stigma surrounding men’s skincare routine, and making it more recognizable and mainstream. With an increasing number of male celebrities and sportspersons sharing their skincare routines, it has become even more acceptable for men to indulge in skincare.

In conclusion, the rise of men’s skincare is a combination of the beauty industry recognizing the need for tailored products, influencers breaking barriers, and changing attitudes towards masculinity. The expectation that men must always appear tough and rugged has led to the stigmatization of skincare in the past. However, today, it isn’t just normal; it is part of redefining what masculinity entails. A positive step towards gender equality to break down such social stereotypes and promote self-care for every gender.