Brand Roadmap

2021

    Quarter 1 (January - March)

    • Begin the initial design and feature concepts of FLEX 2
    • Start custom formulation process for WAR and PRIME
    • Develop the initial marketing plan for relaunch

    Quarter 2 (April - June)

    • Finalize the FLEX 2 design with manufacturing partner
    • Begin formal clearance opinion with patent attorney
    • Launch pre-order for WAR and PRIME
    • Connect with brand ambassadors for relaunch

    Quarter 3 (July - September)

    • File patents on FLEX 2
    • Start tooling and molds for FLEX 2
    • Launch pre-order for FLEX 2
    • Receive samples for BEAST, a new facial hair trimmer
    • Begin content creation and website updates to version 10.0

    Quarter 4 (October - December)

    • Ship all pre-orders for FLEX 2, BEAST, WAR and PRIME
    • Activate evergreen ordering and marketing campaigns
    • Finish website updates to version 10.0
    • Launch key brand ambassador campaigns
    • Launch The Level Up™ digital course and community group

    Key Deliverables

    • BEAST (trimmer) shipment expected September 2021
    • WAR (face wash) and PRIME (moisturizer) shipment expected October 2021
    • FLEX 2 (face brush) shipment expected November/December 2021
    • The Level Up™ (digital program) opening expected December 2021